Intellicure Analytics Logo

Beyond the Target List: Why Volume-Based Physician Targeting Is Leaving Revenue on the Table

May 8, 2026

And what MedTech commercial teams can do about it.(This content originally appeared on the Alpha Sophia blog).Every MedTech sales leader knows the drill. A new targeting platform gets rolled out. Reps are handed a ranked list of physicians sorted by procedure volume. The top 100 names look promising. The problem? So does every other company’s list — because they’re pulling from the same claims data. Read More